In 2019, Maggi was the leading fast moving consumer goods (FMCG) brand in Ecuador with 98 million Consumer Reach Points (CRP), followed by Coca-Cola with 88 million CRP. That same year, Deja was the leading home care brand in the Latin American country.
Leading fast moving consumer goods (FMCG) brands in Ecuador in 2019
(in million Consumer Reach Points)
Characteristic
CRP in millions
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* The Consumer Reach Points (CRP) of each brand are calculated by multiplying the population (number of households in a country), penetration (percentage of households buying the brand), and consumer choice (number of interactions with the brand across categories in a year).
** The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.
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Kantar Worldpanel. (May 20, 2020). Leading fast moving consumer goods (FMCG) brands in Ecuador in 2019 (in million Consumer Reach Points) [Graph]. In Statista. Retrieved September 07, 2024, from https://www.statista.com/statistics/1067808/most-popular-fmcg-brands-ecuador-by-reach/
Kantar Worldpanel. "Leading fast moving consumer goods (FMCG) brands in Ecuador in 2019 (in million Consumer Reach Points)." Chart. May 20, 2020. Statista. Accessed September 07, 2024. https://www.statista.com/statistics/1067808/most-popular-fmcg-brands-ecuador-by-reach/
Kantar Worldpanel. (2020). Leading fast moving consumer goods (FMCG) brands in Ecuador in 2019 (in million Consumer Reach Points). Statista. Statista Inc.. Accessed: September 07, 2024. https://www.statista.com/statistics/1067808/most-popular-fmcg-brands-ecuador-by-reach/
Kantar Worldpanel. "Leading Fast Moving Consumer Goods (Fmcg) Brands in Ecuador in 2019 (in Million Consumer Reach Points)." Statista, Statista Inc., 20 May 2020, https://www.statista.com/statistics/1067808/most-popular-fmcg-brands-ecuador-by-reach/
Kantar Worldpanel, Leading fast moving consumer goods (FMCG) brands in Ecuador in 2019 (in million Consumer Reach Points) Statista, https://www.statista.com/statistics/1067808/most-popular-fmcg-brands-ecuador-by-reach/ (last visited September 07, 2024)
Leading fast moving consumer goods (FMCG) brands in Ecuador in 2019 (in million Consumer Reach Points) [Graph], Kantar Worldpanel, May 20, 2020. [Online]. Available: https://www.statista.com/statistics/1067808/most-popular-fmcg-brands-ecuador-by-reach/
