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Features of mobile apps and websites in Italy 2019, by company

Features of mobile apps and websites among Italian companies in 2019, by company type

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Source

In cooperation with
Osservatori Digital Innovation
Release date

October 2019

Region

Italy

Survey time period

2019

Number of respondents

98 respondents

Special properties

70 top incumbent companies by turnover and 28 top pure player companies by turnover

Supplementary notes

54 mobile apps and websites from Italian incumbent companies, as well as 22 mobile apps and websites from Italian pure player companies, were investigated.
With the term "incumbent", the statistic referred to top Italian companies by turnover operating in 14 different sectors (i.e. Insurance sector, automotive, banking, FMCG-food and beverage, FMCG-excluding food and beverage, retail clothing and accessories, retail publishing, electronics, retail DIY/furnishing, large retail, luxury retail accessories and clothing, telco, tourism and transportation, utility).
With the term "pure players", the statistic referred to the most relevant digital pure players active in the same industries, i.e. Insurance sector, banking, food delivery, Generalisti, luxury retail accessories and clothing, retail publishing, retail GDO, retail DIY/furnishing, tourism and transportation.

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