A survey conducted in 2019 revealed that 51.1 percent of Italian manufacturers used social media to develop the image of the company and promote its products. However, 31 percent of the companies in this sector used only one social media.
Share of food, beverage and tobacco companies using social media in Italy 2019, by social media usage
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Istat. (March 9, 2020). Share of food, beverage and tobacco companies using social media in Italy 2019, by social media usage [Graph]. In Statista. Retrieved July 07, 2022, from https://www.statista.com/statistics/554675/italy-share-of-food-beverage-and-tobacco-firms-using-social-media/
Istat. "Share of food, beverage and tobacco companies using social media in Italy 2019, by social media usage." Chart. March 9, 2020. Statista. Accessed July 07, 2022. https://www.statista.com/statistics/554675/italy-share-of-food-beverage-and-tobacco-firms-using-social-media/
Istat. (2020). Share of food, beverage and tobacco companies using social media in Italy 2019, by social media usage. Statista. Statista Inc.. Accessed: July 07, 2022. https://www.statista.com/statistics/554675/italy-share-of-food-beverage-and-tobacco-firms-using-social-media/
Istat. "Share of Food, Beverage and Tobacco Companies Using Social Media in Italy 2019, by Social Media Usage." Statista, Statista Inc., 9 Mar 2020, https://www.statista.com/statistics/554675/italy-share-of-food-beverage-and-tobacco-firms-using-social-media/
Istat, Share of food, beverage and tobacco companies using social media in Italy 2019, by social media usage Statista, https://www.statista.com/statistics/554675/italy-share-of-food-beverage-and-tobacco-firms-using-social-media/ (last visited July 07, 2022)
