- Internet›
- Social Media & User-Generated Content›
Share of food, beverage and tobacco firms using social media in 2017, by usage
Premium statistics
Industry-specific and extensively researched technical data (partially from exclusive partnerships).
A paid subscription is required for full access.
Share of food, beverage and tobacco firms using social media in 2017, by usage
Share of food, beverage and tobacco companies using social media in Italy 2017, by social media usage
by Statista Research Department,
last edited
Aug 6, 2019
A survey conducted in 2017 revealed that 46.2 percent of Italian manufacturers used social media to develop the image of the company and promote its products. However, almost 36 percent of the companies in this sector used only one social media.
Share of food, beverage and tobacco companies using social media in Italy 2017, by social media usage
| Share of companies | |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| Share of companies | |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
Exclusive content
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
© Statista 2019
About this statistic
Show source
Download
Settings
Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
by Statista Research Department,
last edited
Aug 6, 2019
A survey conducted in 2017 revealed that 46.2 percent of Italian manufacturers used social media to develop the image of the company and promote its products. However, almost 36 percent of the companies in this sector used only one social media.
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- July 2019
- Region
- Italy
- Survey time period
- 2017
- Supplementary notes
- Industries are referred to ATECO 10-12, 2007, values.
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- July 2019
More information
- Region
- Italy
- Survey time period
- 2017
- Supplementary notes
- Industries are referred to ATECO 10-12, 2007, values.
Other statistics on the topic
Companies and social media in Italy
+Social Media & User-Generated Content
Italy: number of social network users 2014-2018
+Advertising & Marketing
Italy: most-followed Italian fashion brands on Instagram 2018
+Non-alcoholic Beverages
Italy: top ten soft drinks brands on Facebook 2018
+Food & Nutrition
Italy: top ten baby food brands on Facebook 2018
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Prices do not include sales tax.
Leading companies trust Statista:
Related Studies: Available to Download in PDF or PPTX Format
All Information
in one Presentation
Social media usage of companies in Italy
- 125 page/s
- English
- pptx
- Detailed references
Everything On "Social media usage of companies in Italy" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
I think of Statista as Google for researchers. Statista provides you with the information you search for right away.Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation
Statistics on "Social media usage of companies in Italy"
- Overview
The most important statistics
- Number of social network users in Italy from 2014 to 2018 (in millions)Italy: number of social network users 2014-2018
- Share of individuals in Italy participating in social networks from 2011 to 2018Social network penetration in Italy 2011-2018
- Leading active social media platforms* in Italy in 2017Italy: top active social media platforms in 2017
- Share of personalities and big firms websites with social media integration in Italy in 2015, by platformPersonalities and big firms websites with social media in Italy 2015, by platform
- Share of small & medium sized firms' websites using social media in Italy in 2015, by platformSmall and medium sized firms using social media in Italy 2015
- Finance industry
The most important statistics
- Share of large banks using social media platforms in Italy in 2016, by typeSocial media platforms used by large banks in Italy 2016, by type
- Share of small banks using social media platforms in Italy in 2016, by typeSocial media used by small banks in Italy 2016, by type
- Share of messaging channels used by big banks in Italy in 2016Messaging channels used by big banks in Italy 2016
- Type of messaging and networking channels used by small banks in Italy in 2016Messaging channels used by small banks in Italy 2016
- Share of online account holders using social media to communicate with their bank Italy in 2016 and 2017, by platformItaly: share of online account holders using social media to interact with banks 2017
- Share of online account holders using Twitter to interact with their bank in Italy in 2016 and 2017, by interactionItaly: share of online account holders using Twitter to interact with their bank 2017
- Share of online banking account holders using Facebook to interact with their bank Italy in 2016 and 2017, by interactionItaly: share of online banking account holders using Facebook to communicate 2017
- Share of account holders using YouTube to interact with their bank in Italy 2016 and 2017, by interactionItaly: share of account holders using YouTube to interact with their bank 2017
- Media industry
The most important statistics
- Share of media and news companies using social media in Italy in 2015, by platformMedia and news companies using social media in Italy 2015
- Leading TV channels in Italy as of December 2018, by number of Facebook page fansItaly: top TV channels on Facebook 2018
- Leading films and film industries in Italy as of March 2018, by number of Facebook page fansItaly: top films and film industries on Facebook 2018
- Leading broadcast shows in Italy as of December 2018, by number of Facebook page fansItaly: top broadcast shows on Facebook 2018
- Leading broadcast stars pages in Italy as of December 2018, by number of Facebook page fansItaly: top broadcast stars pages on Facebook 2018
- Leading radio stations in Italy as of December 2018, by number of Facebook page fansItaly: top radio stations on Facebook 2018
- Leading songs and music publishers on Facebook in Italy as of March 2018, by number of Facebook page fansItaly: top songs and music publishers on Facebook 2018
- Leading news providers in Italy as of October 2016, by number of Facebook page fansItaly: top news providers on Facebook 2016
- Fashion industry
The most important statistics
- Share of firms manufacturing textiles and leather goods using social media in Italy in 2017, by social media usageShare of textiles and leather goods manufacturers using social media in Italy 2017
- Share of textiles and leather goods firms using online sales channels in Italy 2014, by indicator of use Italy: share of use of e-commerce channels by textiles and leather goods firms 2014
- Leading Italian fashion brands on Instagram in Italy as of February 2018, ranked by number of Instagram followers (in millions)Italy: most-followed Italian fashion brands on Instagram 2018
- Leading fashion star pages in Italy as of December 2018, by number of Facebook page fansItaly: top fashion star pages on Facebook 2018
- Share of luxury good websites with social media integration in Italy in 2015, by platformLuxury good websites with social media in Italy 2015, by platform
- Tourism industry
The most important statistics
- Share of accommodation companies using online sales channels in Italy 2014, by indicator of useItaly: share of use of e-commerce channels by accommodation firms in Italy 2014
- Share of individuals who use the internet for travel and accommodation services in Italy from 2005 to 2017Online travel and accommodation services usage in Italy 2005-2017
- Leading accommodation brands in Italy as of February 2019, by number of Facebook page fansItaly: top accommodation brands on Facebook 2019
- Leading travel booking brands in Italy as of December 2018, by number of Facebook page fansItaly: top travel booking brands on Facebook 2018
- Leading ten restaurants and cafes in Italy as of December 2018, by number of Facebook page fansItaly: top restaurants and cafes on Facebook 2018
- Leading airlines brands in Italy as of December 2018, by number of Facebook page fansItaly: top airlines brands on Facebook 2018
- Leading Italian travel accounts on Instagram in Italy as of August 2017, ranked by number of Instagram followers (in 1,000s)Italy: most-followed Italian travel accounts on Instagram 2017
- Food industry
The most important statistics
- Share of food, beverage and tobacco firms accessing the internet in Italy in 2014, by type of connection Italy: share of food and tobacco firms accessing internet 2014, by type of connection
- Share of food, beverage and tobacco companies using social media in Italy 2017, by social media usageShare of food, beverage and tobacco firms using social media in 2017, by usage
- Leading ten dairy brands in Italy as of December 2018, by number of Facebook page fansItaly: top ten dairy brands on Facebook 2018
- Leading ten confectionery products in Italy as of December 2018, by number of Facebook page fansItaly: top ten confectionery products on Facebook 2018
- Leading ten baby food brands in Italy as of December 2018, by number of Facebook page fansItaly: top ten baby food brands on Facebook 2018
- Leading ten soft drinks brands in Italy as of December 2018, by number of Facebook page fans*Italy: top ten soft drinks brands on Facebook 2018
- Leading ten beer brands in Italy as of March 2018, by number of Facebook page fansItaly: top ten beer brands on Facebook 2018
- Most famous food blogs in Italy in 2014, by number of Facebook fans Italy: leading food blogs 2014, by Facebook fans
- Automotive
The most important statistics
- Share of motorcycles and vehicles wholesalers and retailers using social media in Italy 2014, by number of platforms usedItaly: motorcycles and vehicles wholesalers and retailers using social media 2014
- Share of firms producing motor vehicles and means of transport using social media in Italy 2014, by social media usage Italy: firms producing motor vehicles and means of transport using social media 2014
- Share of firms producing vehicles and means of transport using online sales channels in Italy 2014, by indicator of use Italy: share of use of e-commerce sales channels vehicles producing firms 2014
- Key indicators of retailers of vehicle and motorcycle using online sales channels in Italy in 2014Share of vehicle & motorcycle retailers using e-commerce channels in Italy 2014
- Leading car brands in Italy as of December 2018, by number of Facebook page fansItaly: top car brands on Facebook 2018
- ICT industry
The most important statistics
- Share of telecommunication (Telco) firms using social media in Italy 2014, by number of platforms usedItaly: share of Telco firms using social media by number of platforms 2014
- Share of firms producing computer, optical and electro medical equipment using social media in Italy 2014, by social media usageItaly: firms producing computer and electro medical equipment using social media 2014
- Share of firms producing software using social media in Italy 2014, by number of platforms usedItaly: share of software production firms using social media by quantity used 2014
- Share of IT firms' websites with social media integration in Italy in 2015, by platformIT firms' websites with social media integration in Italy 2015
- Leading gaming console brands in Italy as of December 2018, by number of Facebook page fansItaly: top gaming console brands on Facebook 2018
Discover Statista
Need help with using Statista for your research?
Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Italy: share of food, beverage and tobacco firms using Cloud Computing 2016, by type
- Share of food, beverage and tobacco firms using social media 2017, by type
- Italy: food, beverage and tobacco firms using ICT security policies 2015, by type
- Food industry: number of companies in Spain 2018, by sector
- Food, beverage, ice & tobacco: revenue growth in Mexico 2015, by month
- Energy consumption of the food and tobacco industries in the UK 2010 to 2015, by type
- Wholesalers revenue growth: grocery items in Mexico 2015
- Food, beverage, ice & tobacco: revenue growth in Mexico 2015
- Italy: distribution of food, beverage & tobacco firms that employ ICT workers 2014
- Number of people employed in beverages and tobacco industry in Malaysia 2010-2018
- Employment in the beverage and tobacco industry in Mexico 2016
- Share of food and beverage production by sector in Spain 2007-2017
- Media spending of the food, beverage and tobacco industries the Netherlands 2010-2016
- Electricity generated by the food and tobacco industry in the UK 2010-2017
- Italy: firms producing, repairing and installing equipment using social media 2014
- Number of employees in Indofood 2014-2018
- Carozzi: revenue by product 2015-2018
- Salted/fermented seafood manufacturers & processors in South Korea 2017, by province
- France: turnover of the tobacco products manufacturing sector 2008-2015
- Industry revenue of »manufacture of tobacco products« in Belgium 2011-2023
Studies
- Social media usage in the Nordics
- Social media usage in Poland
- Social media usage in Finland
- Social media usage in Latin America
- Mobile social media usage worldwide
- Social media usage in the Caribbean
- Social media usage in the United Kingdom (UK)
- Social media usage in the European Union (EU)
- Social media usage in Spain
- Social media usage in South Korea
- Social media usage in Sweden
- Social media usage in Denmark
- Social media usage in Norway
- Mobile social media usage in the United States
- Social media usage in the Netherlands
Statistics on "Social media usage of companies in Italy"
- Number of social network users in Italy from 2014 to 2018 (in millions)
- Share of individuals in Italy participating in social networks from 2011 to 2018
- Leading active social media platforms* in Italy in 2017
- Share of personalities and big firms websites with social media integration in Italy in 2015, by platform
- Share of small & medium sized firms' websites using social media in Italy in 2015, by platform
- Share of large banks using social media platforms in Italy in 2016, by type
- Share of small banks using social media platforms in Italy in 2016, by type
- Share of messaging channels used by big banks in Italy in 2016
- Type of messaging and networking channels used by small banks in Italy in 2016
- Share of online account holders using social media to communicate with their bank Italy in 2016 and 2017, by platform
- Share of online account holders using Twitter to interact with their bank in Italy in 2016 and 2017, by interaction
- Share of online banking account holders using Facebook to interact with their bank Italy in 2016 and 2017, by interaction
- Share of account holders using YouTube to interact with their bank in Italy 2016 and 2017, by interaction
- Share of online account holders using Google Plus to communicate with their bank in Italy in 2016 and 2017, by interaction
- Share of real estate activities using social media in Italy 2014, by number of platforms used
- Share of media and news companies using social media in Italy in 2015, by platform
- Leading TV channels in Italy as of December 2018, by number of Facebook page fans
- Leading films and film industries in Italy as of March 2018, by number of Facebook page fans
- Leading broadcast shows in Italy as of December 2018, by number of Facebook page fans
- Leading broadcast stars pages in Italy as of December 2018, by number of Facebook page fans
- Leading radio stations in Italy as of December 2018, by number of Facebook page fans
- Leading songs and music publishers on Facebook in Italy as of March 2018, by number of Facebook page fans
- Leading news providers in Italy as of October 2016, by number of Facebook page fans
- Share of firms manufacturing textiles and leather goods using social media in Italy in 2017, by social media usage
- Share of textiles and leather goods firms using online sales channels in Italy 2014, by indicator of use
- Leading Italian fashion brands on Instagram in Italy as of February 2018, ranked by number of Instagram followers (in millions)
- Leading fashion star pages in Italy as of December 2018, by number of Facebook page fans
- Share of luxury good websites with social media integration in Italy in 2015, by platform
- Share of accommodation companies using online sales channels in Italy 2014, by indicator of use
- Share of individuals who use the internet for travel and accommodation services in Italy from 2005 to 2017
- Leading accommodation brands in Italy as of February 2019, by number of Facebook page fans
- Leading travel booking brands in Italy as of December 2018, by number of Facebook page fans
- Leading ten restaurants and cafes in Italy as of December 2018, by number of Facebook page fans
- Leading airlines brands in Italy as of December 2018, by number of Facebook page fans
- Leading Italian travel accounts on Instagram in Italy as of August 2017, ranked by number of Instagram followers (in 1,000s)
- Share of food, beverage and tobacco firms accessing the internet in Italy in 2014, by type of connection
- Share of food, beverage and tobacco companies using social media in Italy 2017, by social media usage
- Leading ten dairy brands in Italy as of December 2018, by number of Facebook page fans
- Leading ten confectionery products in Italy as of December 2018, by number of Facebook page fans
- Leading ten baby food brands in Italy as of December 2018, by number of Facebook page fans
- Leading ten soft drinks brands in Italy as of December 2018, by number of Facebook page fans*
- Leading ten beer brands in Italy as of March 2018, by number of Facebook page fans
- Most famous food blogs in Italy in 2014, by number of Facebook fans
- Most famous multi-author food blogs* in Italy in 2014, by number of Facebook fans
- Share of motorcycles and vehicles wholesalers and retailers using social media in Italy 2014, by number of platforms used
- Share of firms producing motor vehicles and means of transport using social media in Italy 2014, by social media usage
- Share of firms producing vehicles and means of transport using online sales channels in Italy 2014, by indicator of use
- Key indicators of retailers of vehicle and motorcycle using online sales channels in Italy in 2014
- Leading car brands in Italy as of December 2018, by number of Facebook page fans
- Share of telecommunication (Telco) firms using social media in Italy 2014, by number of platforms used
- Share of firms producing computer, optical and electro medical equipment using social media in Italy 2014, by social media usage
- Share of firms producing software using social media in Italy 2014, by number of platforms used
- Share of IT firms' websites with social media integration in Italy in 2015, by platform
- Leading gaming console brands in Italy as of December 2018, by number of Facebook page fans
- Share of food, beverage and tobacco companies using Cloud Computing in Italy in 2016, by type
- Share of food, beverage and tobacco companies using social media in Italy in 2017, by type
- Share of food, beverage and tobacco companies using ICT security policies in Italy in 2015, by type
- Number of companies in the Spanish food and beverage industry as of January 2018, by sector
- Monthly revenue index change in retail companies of food, groceries, beverage, ice and tobacco in Mexico in 2015, by month
- Final energy consumption of the food, beverages and tobacco industries in the United Kingdom (UK) from 2010 to 2015, by type (in thousand metric tons of oil equivalent)
- Revenue index change of food, groceries, beverage, ice and tobacco wholesale in Mexico in 2015
- Change in revenue index of retail companies in the food, groceries, beverage, ice and tobacco in Mexico in 2015
- Distribution of food, beverage and tobacco firms that employ information and communication technology (ICT) specialists in Italy 2014, by employment
- Number of people employed in the beverages and tobacco products industry in Malaysia from 2010 to 2018 (in 1,000s)
- Number of employees in the beverage and tobacco industry in Mexico from January to December 2016
- Distribution of Spanish food and beverage production from 2007 to 2017, by sector
- Gross media expenditure of the food, beverage and tobacco industries in the Netherlands from 2010 to 2016 (in 1,000 euros)
- Electricity generated and consumed by the food, beverages, and tobacco industry in the United Kingdom (UK) from 2010 to 2017 (in gigawatt hours)
- Share of firms producing furniture, repairing and installing equipment and machinery using social media in Italy 2014, by social media usage
- Number of employees at PT Indofood Sukses Makmur Tbk (Indofood) for the fiscal year 2014 to fiscal year 2018
- Revenue generated by Carozzi from 2015 to 2018, by product (in billion Chilean pesos)
- Number of salted and fermented seafood manufacturing and processing establishments in South Korea in 2017, by province
- Annual turnover of the tobacco products manufacturing sector in France from 2008 to 2015 (in million euros)
- Industry revenue of »manufacture of tobacco products« in Belgium from 2011 to 2023 (in million U.S. Dollars)
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Related topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Save statistic in .XLS format
You can only download this statistic as a Premium user.
Save statistic in .PNG format
You can only download this statistic as a Premium user.
Save statistic in .PDF format
You can only download this statistic as a Premium user.
Show source references
As a Premium user you get access to the detailed source references and background information about this statistic.
Show details about this statistic
As a Premium user you get access to background information and details about the release of this statistic.
Bookmark statistics
As soon as this statistic is updated, you will immediately be notified via e-mail.
Change statistics options
You need at least a Premium Account to use this feature.
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.