Apple App Store – additional information
The Apple App Store allows users to browse and download applications to their iPhone, iPod Touch, of iPad. Apple’s App Store was first launched in July 2008. By measuring the cumulative number of apps downloaded from the Apple App Store. In April 2009, Apple reported a cumulative 1 billion downloads from its App Store. This figure has continued to rise ever since and as of September 2016, there were an estimated 140 billion downloads made worldwide.
Apple’s App Store offers a variety of categories to its users, including health and fitness, music and reference apps. The most popular Apple App Store categories in March 2017, as a share of available apps on the platform are as follows; games proved to be the most popular during that month with a 25.04 percent share. Business apps were ranked second with a 9.88 percent share and educational apps came third with a 8.47 percent share. At the other end of the list, shopping apps only accounted for 1.29 percent of available apps. However, retail apps have one of the largest audience reaches with retail app revenues have been increasing due to mobile shopping usage.