Leading active social media platforms in Italy 2018

The ranking from 2018 of the leading social media platforms in Italy showed that 87 percent of users watched video on YouTube, while 84 percent of them used the messaging app WhatsApp. Facebook ranked third with a penetration rate of 81 percent among Italian users.

Leading active social media platforms* in Italy in 2018

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Sources

Release date

January 2019

Region

Italy

Survey time period

Q2 & Q3 2018

Age group

16-64 years

Special properties

Italian internet users

Supplementary notes

* Figures present users' owned claimed/reported activity.
Data have been re-based to show total national penetration.

Penetration figures based on population data from the United Nations and the U.S. Census Bureau.

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Statistics on "Social media usage in Italy"

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