Leading active social media platforms in Italy 2018

The ranking from 2018 of the leading social media platforms in Italy showed that 87 percent of users watched video on YouTube, while 84 percent of them used the messaging app WhatsApp. Facebook ranked third with a penetration rate of 81 percent among Italian users.

Leading active social media platforms* in Italy in 2018

Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

January 2019



Survey time period

Q2 & Q3 2018

Age group

16-64 years

Special properties

Italian internet users

Supplementary notes

* Figures present users' owned claimed/reported activity.
Data have been re-based to show total national penetration.

Penetration figures based on population data from the United Nations and the U.S. Census Bureau.

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "Social media usage in Italy"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.