In the third quarter of 2023, WhatsApp was the leading social media in Italy with more than 90.3 percent of Italian online users accessing the instant messaging service on a monthly basis. The most popular social media platform was Facebook, with 77.5 percent of surveyed Italian internet users reporting to have used the platform. Additionally, Facebook Messenger was used by 50.2 percent of respondents.
Most popular social media platforms in Italy as of 3rd quarter 2023, by usage reach
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We Are Social, & DataReportal, & Meltwater. (February 22, 2024). Most popular social media platforms in Italy as of 3rd quarter 2023, by usage reach [Graph]. In Statista. Retrieved December 13, 2024, from https://www.statista.com/statistics/550825/top-active-social-media-platforms-in-italy/
We Are Social, und DataReportal, und Meltwater. "Most popular social media platforms in Italy as of 3rd quarter 2023, by usage reach." Chart. February 22, 2024. Statista. Accessed December 13, 2024. https://www.statista.com/statistics/550825/top-active-social-media-platforms-in-italy/
We Are Social, DataReportal, Meltwater. (2024). Most popular social media platforms in Italy as of 3rd quarter 2023, by usage reach. Statista. Statista Inc.. Accessed: December 13, 2024. https://www.statista.com/statistics/550825/top-active-social-media-platforms-in-italy/
We Are Social, and DataReportal, and Meltwater. "Most Popular Social Media Platforms in Italy as of 3rd Quarter 2023, by Usage Reach." Statista, Statista Inc., 22 Feb 2024, https://www.statista.com/statistics/550825/top-active-social-media-platforms-in-italy/
We Are Social & DataReportal & Meltwater, Most popular social media platforms in Italy as of 3rd quarter 2023, by usage reach Statista, https://www.statista.com/statistics/550825/top-active-social-media-platforms-in-italy/ (last visited December 13, 2024)
Most popular social media platforms in Italy as of 3rd quarter 2023, by usage reach [Graph], We Are Social, & DataReportal, & Meltwater, February 22, 2024. [Online]. Available: https://www.statista.com/statistics/550825/top-active-social-media-platforms-in-italy/