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Leading online video advertisers in Russian cosmetics market 2018, by SOS

Published by A. Melkadze, Nov 22, 2020
In 2018, with about one quarter of the total spend on online video advertising, L’Oreal was the leading cosmetics company with the largest budget for video marketing on the internet in Russia. The leader by spending on press advertising LVMH was listed on the eighth place by expenditure on online video advertising.

Cosmetics companies' spending on internet video advertising in Russia in 2018, by share of spend

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Sources

Release date

February 2019

Region

Russia

Survey time period

January to December 2018

Supplementary notes

* The study analyzed AdReal's data on real budgets of cosmetics and perfumery producers in Russian cities with over 100,000 inhabitants.

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