The most commonly used smart service in Russia was an application for mobile banking, with a penetration rate of over 80 percent, according to a survey conducted between March and April 2019. Approximately two thirds of consumers across the country used the internet for online retail purchases, while under one third ordered food online.
Share of consumers using smart services and devices in Russia in 2019, by type
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The survey was conducted in two stages. First, 1,436 respondents were interviewed online. The sample represented the age and gender structure of the Russian online population aged 18 and above. Second, 51 general and marketing managers of companies from retail and FMCG industries participated in the survey as experts.
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Nielsen. (May 22, 2019). Share of consumers using smart services and devices in Russia in 2019, by type [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1074631/smart-devices-penetration-in-russia-by-category/
Nielsen. "Share of consumers using smart services and devices in Russia in 2019, by type." Chart. May 22, 2019. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1074631/smart-devices-penetration-in-russia-by-category/
Nielsen. (2019). Share of consumers using smart services and devices in Russia in 2019, by type. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1074631/smart-devices-penetration-in-russia-by-category/
Nielsen. "Share of Consumers Using Smart Services and Devices in Russia in 2019, by Type." Statista, Statista Inc., 22 May 2019, https://www.statista.com/statistics/1074631/smart-devices-penetration-in-russia-by-category/
Nielsen, Share of consumers using smart services and devices in Russia in 2019, by type Statista, https://www.statista.com/statistics/1074631/smart-devices-penetration-in-russia-by-category/ (last visited July 27, 2024)
Share of consumers using smart services and devices in Russia in 2019, by type [Graph], Nielsen, May 22, 2019. [Online]. Available: https://www.statista.com/statistics/1074631/smart-devices-penetration-in-russia-by-category/