What motivates Russians to shop online 2018

Over 40 percent of Russian internet users tended to shop online because they found such method highly time-saving or price-efficient in 2018. Over one third of participants also mentioned the opportunity to seek and compare products with more ease online as a value-added factor for digital shopping.

Key influencing factors for shopping online in Russia 2018*

Characteristic	Share of respondents
It saves time	18%
It is easy to seek and compare products and prices	35%
I find new, rare and interesting products	9%
Availability of detailed product description	14%
It saves money, prices are better	24%

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Release date

September 2019

More information

Region

Russia

Survey time period

April 4-20, 2018

Number of respondents

3,455 respondents

Age group

18-64 years

Special properties

Using internet to search info about goods and prices or purchases

Method of interview

Online survey

Supplementary notes

* Participants were recruited in cities with100,000 inhabitants and above.
The original question was worded by the source as follows: "What is the main reason for you to use the internet while searching for goods, choosing them, and ordering?" The rest of respondents (2%) found it difficult to answer the question.

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