Main drivers to shop online in Russia in 2018

Over 40 percent of Russian internet users tended to shop online because they found such method highly time-saving or price-efficient in 2018. Over one third of participants also mentioned the opportunity to seek and compare products with more ease online as a value-added factor for digital shopping.

Key influencing factors for shopping online in Russia 2018*

Loading statistic...
You need to log in to download this statistic
Register for free
Already a member?
Log in
Show detailed source information?
Register for free
Already a member?
Log in

Release date

September 2019



Survey time period

April 4-20, 2018

Number of respondents

3,455 respondents

Age group

18-64 years

Special properties

Using internet to search info about goods and prices or purchases

Method of interview

Online survey

Supplementary notes

* Participants were recruited in cities with100,000 inhabitants and above.
The original question was worded by the source as follows: "What is the main reason for you to use the internet while searching for goods, choosing them, and ordering?" The rest of respondents (2%) found it difficult to answer the question.

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "E-commerce in Russia "

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.