Product categories that Russian consumers buy on Black Friday in 2019

Nearly three quarters of Russians stated in a 2019 survey that they usually bought clothing and footwear with Black Friday deals. The second most popular product category that consumers across the country bought using these discounts were electronics, as per 63 percent of respondents. Black Friday was the second major sales event in Russia by share of participants after the New Year's sales.

What do you buy on Black Friday?

Share of respondents
Clothing and footwear73%
Home goods49%
Goods for children32%
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Release date

November 2019



Survey time period


Number of respondents

over 2,000

Special properties

Respondents from 12 large cities of Russia

Supplementary notes

Respondents could choose several answers.

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