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Share of U.S. consumers planning to shop Thanksgiving sales 2020, by income

Published by Statista Research Department, Dec 1, 2020
According to a survey carried out in September 2020 in the United States, respondents earning over 75,000 U.S. dollars were more likely to be planning to shop online for Black Friday than lose who earnt less. Over 50 percent of respondents in the higher income bracker were planning to shop online, compared to just under 37 percent of those earning less than 75,000 U.S. dollars.

Consumers who plan to shop on Black Friday and Cyber Monday in the United States as of September 2020, by income

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Source

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In cooperation with
Drive Research
Release date

September 2020

Region

United States

Survey time period

September 12 to 16, 2020

Number of respondents

2,000 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Original survey question: "Which of the following do you plan to participate in this year? Select all that apply."

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U.S. Thanksgiving weekend shoppingU.S. Christmas seasonHoliday season e-commerce in the United StatesNational holidays in the U.S.Thanksgiving
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