According to a survey carried out in September 2020 in the United States, respondents earning over 75,000 U.S. dollars were more likely to be planning to shop online for Black Friday than lose who earnt less. Over 50 percent of respondents in the higher income bracker were planning to shop online, compared to just under 37 percent of those earning less than 75,000 U.S. dollars.
Consumers who plan to shop on Black Friday and Cyber Monday in the United States as of September 2020, by income
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Drive Research. (September 22, 2020). Consumers who plan to shop on Black Friday and Cyber Monday in the United States as of September 2020, by income [Graph]. In Statista. Retrieved January 26, 2021, from https://www.statista.com/statistics/1180113/consumer-intent-on-black-friday-shopping-by-income-us/
Drive Research. "Consumers who plan to shop on Black Friday and Cyber Monday in the United States as of September 2020, by income." Chart. September 22, 2020. Statista. Accessed January 26, 2021. https://www.statista.com/statistics/1180113/consumer-intent-on-black-friday-shopping-by-income-us/
Drive Research. (2020). Consumers who plan to shop on Black Friday and Cyber Monday in the United States as of September 2020, by income. Statista. Statista Inc.. Accessed: January 26, 2021. https://www.statista.com/statistics/1180113/consumer-intent-on-black-friday-shopping-by-income-us/
Drive Research. "Consumers Who Plan to Shop on Black Friday and Cyber Monday in The United States as of September 2020, by Income." Statista, Statista Inc., 22 Sep 2020, https://www.statista.com/statistics/1180113/consumer-intent-on-black-friday-shopping-by-income-us/
Drive Research, Consumers who plan to shop on Black Friday and Cyber Monday in the United States as of September 2020, by income Statista, https://www.statista.com/statistics/1180113/consumer-intent-on-black-friday-shopping-by-income-us/ (last visited January 26, 2021)