Colombia: most purchased FMCG brands 2019, by buying frequency
In 2019, Freskaleche, a brand specialized in diary products, was the fast moving consumer goods (FMCG) brand that was purchased most frequently in Colombia, with its products bought an average of 39 times per household. In that year, Coolechera was the second most frequently purchased brand in the South American country, with a household purchase frequency of 33.4 times per year. Colgate was the leading health and beauty brand in Colombia that same year.
