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Leading webshops to shop from in the Nordics 2020

Published by Tugba Sabanoglu, Feb 19, 2021
Zalando topped the ranking of most used webshops among Nordic online shoppers in 2020. In all 4 countries surveyed, more than 30 percent of the responders stated that they have used this marketplace. This was followed by eBay in Finland (22 percent), and Wish in Denmark (27 percent), Norway (29 percent), and Sweden (20 percent).

From which of the following e-commerce sites have you shopped online in the past year?

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Source

In cooperation with
PostNord
Release date

May 2020

Region

Denmark, Finland, Norway, Sweden

Survey time period

2020

Number of respondents

Sweden, 1,069; Norway, 1,065; Denmark, 1,136; Finland, 1,053

Age group

15-79 years old

Special properties

have shopped online

Method of interview

Online survey

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