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Leading alcoholic beverages purchased online in Japan 2019

A survey conducted in Japan in February 2019 found that close to 16 percent of consumers who drink alcohol more than once a month purchased wines online. Wines were therefore leading among alcoholic beverages in the case of online purchases. According to the source, one possible explanation was the high variety of wines. Due to a limited selection, regular stores may not always be able to offer the types of wines customers want to drink.

Most popular types of alcoholic drinks purchased online in Japan as of February 2019*

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Source

Release date

February 2019

Region

Japan

Survey time period

February 11 to 13, 2019

Number of respondents

1,307 respondents

Age group

20 years and older

Special properties

multiple answers possible

Method of interview

Online survey

Supplementary notes

*Among people who consume alcohol more than once a month.

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Statistics on "Alcoholic beverages industry in Japan"

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