Leading WeChat activities when preparing for parenthood in China 2019

The results of a survey conducted in China between June and August 2019 showed that 71 percent of surveyed parents with young children said they used WeChat during pregnancy to look for information regarding parenting and baby care. Meanwhile, 56 percent of respondents liked to share their own pregnancy and parenting related experiences on WeChat.

Leading WeChat functions used during pregnancy by parents with young children in China as of August 2019

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Source

Release date

November 2019

Region

China

Survey time period

June to August 2019

Number of respondents

2,000+ respondents

Special properties

among parents with children 0-3 years old; multiple answers allowed

Method of interview

Face-to-face interview, online survey

Supplementary notes

Survey question:
In general, what role does WeChat play during pregnancy?

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