Chinese millennials' funding sources for luxury fashion shopping 2017

According to a survey conducted in China in February 2017, around 57 percent of the surveyed millennials admitted they used their parents' money to purchase luxury fashion items. Around 38 percent of respondents said they earned the money they were spending of luxury brands.

Source of funding for luxury brand fashion purchases among millennials in China as of February 2017

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Sources

Release date

April 2019

Region

China

Survey time period

February 2017

Number of respondents

4,534 millennial consumers

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