• Top U.S. mobile Facebook advertisers by impressions 2020

In a Q1 2020 study of the Facebook mobile advertising universe in the United States, it was discovered that Disney was the largest advertiser on the platform in the measured period, having amassed approximately 25.7 billion impressions. Walmart ranked third, with 4.68 billion advertising impressions on Facebook mobile in the country.

Leading Facebook mobile advertisers in the United States in 1st quarter 2020, by number of impressions (in billions)

Characteristic	Number of impressions in billions
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Release date

April 2020

More information

Region

United States

Survey time period

Q1 2020

Special properties

excludes Facebook desktop

Supplementary notes

The source provides the following explanation:
"Impressions – number of times a particular creative is loaded on a page as estimated by Pathmatics.
Methodology (Estimating Impressions) - We use statistical sampling methods to calculate impression estimates. We take the sample data from our panels and crawlers and combine it with third-party aggregate data to extrapolate our sample data to market estimates of impressions. Some of the data used in the extrapolation: monthly traffic data for each site tracked; IAB quarterly spend estimates for each tracked format; Facebook and Twitter quarterly earnings reports."