Share of omni-channel users in Poland 2019, by product category

In 2019, the percentage of Poles using online shopping channel was the highest in the category of consumer electronics. Seventy-one percent of consumers bought consumer electronics online. The lowest number of people used the Internet channel to purchase food products. The online channel was also popular among those consumers who used it to search for information about consumer electronic products.

Share of omnichannel users in Poland 2019, by product category

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Release date

September 2019



Survey time period

March 2019

Number of respondents

1,628 respondents

Age group


Method of interview

Online interview

Supplementary notes

* Percentage of Poles using online and offline channel purchases
** Percentage of Poles using the online channel to search for information about the product

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Statistics on "Omnichannel retail in Poland"

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