Malaysia: main reasons to own smart speakers 2019

According to a survey conducted by Rakuten Insight, about 58 percent of respondents stated that they bought a smart speaker as they wanted a device to control their smart appliances remotely. In the same survey, about 18 percent of respondents stated that they owned a smart speaker.

Influencing factors for owning smart speakers among Malaysians in 2019

Characteristic	Share of respondents
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Release date

February 2020

More information

Region

Malaysia

Survey time period

December 15 to 30, 2019

Number of respondents

1,754 respondents

Age group

16 years and older

Special properties

among respondents that own a smart speaker

Method of interview

Online survey

Supplementary notes

Original question: What are the factors that influenced your purchase of a smart speaker? Choose up to three answers.

The survey was conducted among 995 female and 759 male respondents. Other surveyed countries included China, Hong Kong, India, Japan, Korea, Indonesia, Philippines, Singapore, Thailand, Taiwan and Vietnam.

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