Factors influencing place of purchase in Poland 2020, by channel

In 2020 for different shopping categories, various factors were important when choosing a place to buy in Poland. Trust and low prices were generally leading. Depending on which place the customer chose to buy, different factors influenced their choice. The brick-and-mortar shop was chosen because of trust, while the online shop and shopping platforms because of the low price.

Factors which influence the choice of purchase location in Poland in 2020, by channel

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Sources

Release date

June 2020

Region

Poland

Survey time period

May 20-29, 2020

Number of respondents

1,242 respondents

Age group

15 years and older

Special properties

Internet users

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

Original question: "Jakie czynniki wpłynęły na wybór tego miejsca zakupowego?"

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Statistics on "Omnichannel retail in Poland"

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