Device usage in purchasing process in Poland 2020, by category

Fashion customers most often searched for information about the product or paid for the product online or on their mobile. For food, customers used the device mainly to compare offers. However, when buying electronic devices were used to order products.

At what stage of purchase of a particular product category did you use any of the devices such as desktop, laptop, smartphone, tablet, smart watch or smart tv?

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Source

Release date

June 2020

Region

Poland

Survey time period

May 20-29, 2020

Number of respondents

920 respondents

Age group

15 years and older

Special properties

Internet users

Method of interview

Computer-assisted web interviews (CAWI)

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Statistics on "Omnichannel retail in Poland"

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