Use of social media in purchase process in Poland 2020

Social media accompanied consumers in Poland throughout the purchase process in 2020. Consumers most often used social media to look for information and opinions about the product, look for inspiration, and compare offers.

Use of social media in the purchasing process in Poland in 2020

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Source

Release date

June 2020

Region

Poland

Survey time period

May 20-29, 2020

Number of respondents

1,242 respondents

Age group

15 years and older

Special properties

Internet users

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

Original question: "Na jakich etapach zakupu wykorzystałaś/eś media społecznościowe?

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Statistics on "Social media usage in Poland"

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