Online activity for jewelry products after Covid-19 outbreak in France in March 2020
The following week, the traffic, average session duration and page visit per session continued to fall. The conversion rate encountered a small improvement of about 10 percent compared to the previous week. The total conversion rate fell to about -71 percent, compared to the week in January.
During the week between the 23rd and 29th of March, the overall traffic was higher than the previous week (improving by around 12 percent). The average session duration woresened a little, whereas the total conversion rose by less than one percent.
The source also calculated the online activity for luxury products, wehere the number of purchase sessions had also fallen by around 60 percent between the 9th and 15th of March, 2020.
More information about coronavirus in France here.