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Market share evolution of French fashion e-retailers during the confinement 2020

After the announcement of the confinement due to coronavirus outbreak, the online buying habits of the French population have changed significantly. With nobody to dress up for, the visits to fashion stores and websites became more scarce. However, looking at the market share for online fashion sales, second-hand actors have gone through turmoil but made a swift recovery while generalist retailers have lost almost half of their market share, starting at 12 percent on March 2nd, lowering to seven percent as of May 11th, 2020.

Weekly evolution of market shares in the online fashion industry during the coronavirus (Covid-19) pandemic in France in 2020

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Release date

May 2020



Survey time period

March 2 to May 18, 2020

Supplementary notes

The source adds the following information: " The online sales made in France were studied during the weeks from March 2 to 8 (reference week) and subsequent weeks.

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Statistics on "Fashion e-commerce in France "

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