Distribution of K-pop YouTube views worldwide 2019, by country

According to data on K-pop popularity based on YouTube views, only 10.1 percent of the total number of views came from South Korea, the homeland of K-pop. In terms of audience share, the country was followed by Indonesia, Thailand, Vietnam, and the United States. K-pop's popularity in the global music market was led by BTS, Blackpink, TWICE, Momoland, and EXO, and these five artists accounted for 54.3 percent of all K-pop YouTube views.

K-pop popularity world map

In terms of total YouTube views, Asia and America are evenly distributed in the top 10 rankings. However, K-pop is more popular in Asia when comparing the countries by population. According to data analyzed by K-pop experts, Korea has generated the most video views compared by population, followed by Asian countries such as Singapore, Taiwan, Thailand, Malaysia, Hong Kong and Vietnam. When analyzed by city, people in Ho Chi Minh and Bangkok were watching Korean pop music videos more than people in Seoul. Also, BTS' popularity in the Americas and Europe is high, followed by Black Pink. In Asia, Black Pink, BTS and TWICE have gained popularity.

K-pop consumption around the world

As users can easily access music content online, such as YouTube and Facebook, more and more people are enjoying Korean music content. Accordingly, the amount of money spent per month on K-pop content over the world has also doubled and stood at 9.2 U.S. dollars per person in 2019. People in the United Arab Emirates particularly spent the highest amount of money on K-pop content, an average of 36.4 U.S. dollars per month which is far higher than in other countries. On the other hand, in the world an average of 14.9 hours was spent monthly watching K-pop content. People in Indonesia, Thailand, and Vietnam spent more time enjoying the same content.

Distribution of K-pop views on YouTube worldwide as of June 2019, by country

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Release date

August 2019


Worldwide, South Korea

Survey time period

July 2018 to June 2019

Special properties

based on 76 K-pop artists

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Statistics on "K-pop and big 4 entertainment agencies in South Korea"

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