Monthly spending on K-pop worldwide 2023, by country

Amount of money spent per month on South Korean pop music (K-pop) worldwide as of November 2023, by country

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Release date

April 2024


Worldwide, South Korea

Survey time period

November 10 to 30, 2023

Number of respondents

25,000 respondents worldwide*

Age group

15-59 years

Special properties

respondents who experienced K-pop content

Method of interview

Online panel

Supplementary notes

Original question: "How much did you spend on Korean cultural content?"

* This survey was conducted in the following 26 countries: China, Japan, Taiwan, Thailand, Malaysia, Indonesia, India, Vietnam, Kazakhstan, Australia, United States, Canada, Mexico, Brazil, Argentina, UK, France, Italy, Spain, Germany, Russia, Turkey, UAE, Saudi Arabia, Egypt, and South Africa.

Respondents count by country was as follows:
UAE: 700
U.S.: 1,400
Saudi Arabia: 800
Mexico: 1,000
Germany: 900
UK: 900
Egypt: 900
Malaysia: 800
China: 1,600
Thailand: 900
France: 900
Italy: 900
India: 1,600
Australia: 800
Brazil: 1,200
Spain: 800
South Africa: 800
Indonesia: 1,200
Taiwan: 800
Canada: 800
Argentina: 800
Turkey: 900
Vietnam: 900
Japan: 1,000
Kazakhstan: 700
Russia: 1,000

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