South Korea: monthly spending on K-pop by country 2021

According to a survey conducted in 18 countries in 2021, respondents in the United Kingdom spent the largest amount of money on South Korean pop music (K-pop) per month. Around 25 U.S. dollars were spent monthly for K-pop in the United Kingdom, followed by the United Arab Emirates with 24.8 U.S. dollars and then the United States with 22.5 U.S. dollars. That year, the average amount of money spent per month on K-pop worldwide was 10.8 U.S. dollars.

Amount of money spent per month on South Korean pop music (K-pop) worldwide in 2021, by country (in U.S. dollars)

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Release date

February 2022

More information

Region

Worldwide, South Korea

Survey time period

November 1, 2020 to October 31, 2021

Number of respondents

4,679 respondents worldwide*

Age group

15-59 years

Special properties

respondents who experienced K-pop content

Method of interview

Online panel

Supplementary notes

*This survey was conducted in the following 18 countries: China, Japan, Taiwan, Thailand, Malaysia, Indonesia, India, Vietnam, Australia, United States, Brazil, Argentina, France, UK, Russia, Turkey, UAE, and South Africa.

Original question: "How much did you spend on Korean cultural content?"

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