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U.S. views on personal data policies for online political campaign targeting 2019

As of December 2019, 72 percent of adults in the United States do not want political campaigns to be able to micro-target them through digital ads. Respondents to a survey of U.S. adults reported that internet companies should make no information about its users available to political campaigns in order to target certain voters with online advertisements. Additionally, 7 percent of U.S. adults say that any information should be made available for a campaign's use.

Views on personal data policies for online political campaign targeting in the United States as of December 2019

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Release date

March 2020


United States

Survey time period

December 3 to 15, 2019

Number of respondents

1,628 respondents

Age group

18 years and older

Supplementary notes

The source asked respondents the following question: "Suppose a political candidate's campaign wants to buy an online ad to reach certain voters. What information about its individual users should an internet company be able to use in deciding who should see the ad?"

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Statistics on "Social media and politics in the United States"

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