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Reduction of employment in companies on the BTL market due to COVID-19 in Poland 2020

Scale of staff reductions in companies operating on the BTL* market due to the coronavirus (COVID-19) outbreak in Poland in 2020

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Release date

April 2020



Survey time period

April 1-4, 2020

Number of respondents

454 respondents

Special properties

Companies operating on BTL (below the line) market in Poland

Method of interview

Online panel

Supplementary notes

* Below-the-line (BTL) promotions target individuals based on their needs or preferences and can lead directly to sales. Examples of BTL promotion are, among others: sales promotion, direct marketing and direct mail, branding and merchandising, packaging, trade fairs and exhibitions, product sampling and free sampling.

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Statistics on "Coronavirus (COVID-19) in Poland"

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