New subscribers leading lifestyle services COVID-19 MCO Malaysia 2020

A survey on Malaysians and their media consumption during the COVID-19 Movement Control Order (MCO) period found that 12 percent of respondents stated that they newly subscribed to Netflix in March 2020. Netflix, followed by Malaysian video-on-demand service iFlix, and online grocers saw the highest share of new subscriptions among Malaysian respondents during the MCO period. Malaysia introduced the MCO on March 18 to slow down the spread of COVID-19. The MCO was extended for the third time till May 12.

Share of respondents who subscribed to leading entertainment, food and lifestyle services during the COVID-19 Movement Control Order (MCO) period in Malaysia as at April 2020

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Source

Release date

April 2020

Region

Malaysia

Survey time period

March 2020

Number of respondents

1,100 respondents

Age group

24 years and older

Supplementary notes

The question asked in the survey was: "Please state if you have newly subscribed to these services in the month of March or are registered users before this month. Please select one answer for each question."

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