Malaysia: items purchased online CNY sales 2020

A survey conducted by Vase.ai on Malaysian online shopping behavior in 2020 found that 48 percent of respondents shopped for clothing during the Chinese New Year sale period. Popular online shopping platforms like Zalora, Shopee and Lazada were some of the participating e-commerce retailers during this period. Other popular items during this sale period were fashion accessories at 33 percent.

Leading items purchased online during the Chinese New Year sales in Malaysia in 2020

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Release date

February 2020

More information

Region

Malaysia

Survey time period

February 11, 2020

Number of respondents

1,061 respondents

Age group

18 years and older

Special properties

among 26% of respondents who shopped during Chinese New Year sales

Method of interview

Online survey

Supplementary notes

The question asked was as follows: Which items did you purchase during the different sales periods? Please select all that apply for each period. - Chinese New Year Sales

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