Resign form communication activities due to the COVID-19 epidemic in Poland 2020

In 2020, due to the coronavirus (COVID-19) outbreak in Poland, advertisers had to give up on communication activities. The majority, i.e., 76 percent of them had to resign from holding events. Almost half of them also gave up on sponsoring or image advertising.
For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page.

Communication activities which advertisers gave up on due to the coronavirus (COVID-19) pandemic in Poland in 2020

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Release date

April 2020



Survey time period

April 9-22, 2020

Number of respondents


Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

* The respondents were mainly member companies of IAB Poland, which included the largest publishers and advertising networks (23 interviews) and media agencies and houses (24 respondents). Some interviews were also conducted with advertisers (21 interviews) and other companies (14 respondents) related to the digital communication ecosystem.

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Statistics on "Coronavirus (COVID-19) in Poland"

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