Latin America: number of social media accounts per person 2018, by age

On average, internet users aged between 16 and 21 from Latin America who participated in a global survey throughout the third quarter of 2018 had more than ten social media accounts. A Baby Boomer in the region had on average 7.7 online profiles. According to another 2018 survey, almost one fifth of people aged above 61 in Latin America were on Facebook.

Average number of social media accounts per internet user in Latin America as of 3rd quarter 2018, by age group

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Release date

October 2019


Central and South America

Survey time period

Q3 2018

Number of respondents

113,932 internet users*

Age group

16 to 64 years**

Supplementary notes

* Number of people surveyed worldwide, except China. The source does not specify how many people were surveyed in Latin America.

** According to the source, as of the third quarter of 2018, Zers were aged between 16 and 21 years; Millennials were aged between 22 and 35; Xers were aged between 36 and 54; and Baby Boomers were aged between 55 and 64 years.

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Statistics on "Social media usage in Latin America"

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