Distribution of Instagram influencers in Brazil 2023, by age and gender

Published by
J. G. Navarro,
Mar 18, 2024
In 2023, almost one-quarter (or 24.5 percent) of Instagram influencers in Brazil were women aged between 25 and 34. Little more than one-fifth (or 21.2 percent) were men from that same age group. Overall, most Brazilian influencers on Instagram were female.

Distribution of Instagram influencers in Brazil in 2023, by age and gender

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

March 2024

Region

Brazil

Survey time period

2023

Age group

13 years and older

Supplementary notes

The source defines an influencer as an account with more than 1,000 followers.
Missing percentage points to 100 are probably due to rounding.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Digital advertising in Brazil "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Digital advertising in Brazil

Global & regional overview

7

Brazilian overview

4

Formats, devices, and platforms

8

Advertisers

4

Programmatic

3

Digital retail media

3

Third-party cookie deprecation

3

Digital consumer insights

7

Further related statistics

1

Further Content: You might find this interesting as well

Statistics

Topics

Social media advertising and marketing in BelgiumSocial media in Belgium
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.