Perception of technologies used in response to cookie deprecation in Brazil 2023

Published by
J. G. Navarro,
Aug 31, 2023
As of June 2023, almost three-quarters (or 73 percent) of companies surveyed in Brazil reported being very satisfied with data clean rooms as a response to third-party cookie deprecation. Nearly two-thirds (65 percent) said the same about customer data platforms. According to the same study, Brazil's most-used technologies in response to cookie deprecation were data management platforms and identity solutions.

Level of satisfaction with selected technologies used in response to third-party cookie deprecation in Brazil as of June 2023

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Release date

June 2023

Region

Brazil

Survey time period

May 11 to June 13, 2023

Number of respondents

66 respondents

Special properties

among members of Brazil's Interactive Advertising Bureau (IAB)

Supplementary notes

The source does not specify the survey type.

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Overview

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Formats, devices, and platforms

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Advertisers

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Programmatic

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Digital retail media

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Third-party cookie deprecation

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Digital consumer insights

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