The source forecast that, in 2023, digital advertising spending will surpass traditional ad expenditure in Latin America. While the internet will attract almost 17.7 billion U.S. dollars, offline media's ad spend will stand below 16 billion dollars. Digital ad spending was projected to continue to expand in the next few years, exceeding traditional ad expenditure by over 10 billion dollars by 2027, according to the estimates.
Digital and traditional advertising spending in Latin America from 2017 to 2027
(in billion U.S. dollars)
Characteristic
Digital
Traditional
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traditional advertising includes TV, radio, OOH, newspapers, and magazines; digital advertising includes all formats appearing on internet-connected devices such as desktop and laptop computers, mobile phones, tablets, etc.
Supplementary notes
* Forecast.
The source provided no figures for even years within the displayed period.
Numbers have been rounded.
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matteoceurvels.com. (June 16, 2023). Digital and traditional advertising spending in Latin America from 2017 to 2027 (in billion U.S. dollars) [Graph]. In Statista. Retrieved September 09, 2024, from https://www.statista.com/statistics/1409262/digital-traditional-advertising-spending-latin-america/
matteoceurvels.com. "Digital and traditional advertising spending in Latin America from 2017 to 2027 (in billion U.S. dollars)." Chart. June 16, 2023. Statista. Accessed September 09, 2024. https://www.statista.com/statistics/1409262/digital-traditional-advertising-spending-latin-america/
matteoceurvels.com. (2023). Digital and traditional advertising spending in Latin America from 2017 to 2027 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: September 09, 2024. https://www.statista.com/statistics/1409262/digital-traditional-advertising-spending-latin-america/
matteoceurvels.com. "Digital and Traditional Advertising Spending in Latin America from 2017 to 2027 (in Billion U.S. Dollars)." Statista, Statista Inc., 16 Jun 2023, https://www.statista.com/statistics/1409262/digital-traditional-advertising-spending-latin-america/
matteoceurvels.com, Digital and traditional advertising spending in Latin America from 2017 to 2027 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1409262/digital-traditional-advertising-spending-latin-america/ (last visited September 09, 2024)
Digital and traditional advertising spending in Latin America from 2017 to 2027 (in billion U.S. dollars) [Graph], matteoceurvels.com, June 16, 2023. [Online]. Available: https://www.statista.com/statistics/1409262/digital-traditional-advertising-spending-latin-america/
