Latin America: digital ad spend share by device & country 2023

In February 2023, mobile ads accounted for 85 percent of the estimated digital advertising spending in Mexico. In Colombia, the share stood at 70 percent. Among the Latin American markets displayed, only Venezuela recorded a higher percentage for desktop ads, which concentrated 86 percent of that country's online ad spend.

Distribution of digital advertising spending in selected countries in Latin America in February 2023, by device

Characteristic	Mobile	Desktop
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Release date

March 2023

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Region

LAC

Survey time period

February 2023

Special properties

estimates; including display, video, and text formats on open web, social (Facebook, YouTube), and retail media, both on mobile and desktop devices; excluding search

Supplementary notes

* Puerto Rico was included in the ranking despite being an unincorporated territory of the United States.

The date of release is the date of access.

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