In July 2021, the average monthly cost-per-click (CPC) in Google Ads search advertising for the marketing and advertising industry in Brazil amounted to 13.99 U.S. dollars and was by far the highest among the industries presented in the statistic.
Search advertising
Brazil is the largest search advertising market in Latin America, with a 2021 spending of nearly three billion U.S. dollars, followed by Mexico with 842 million and Argentina with 200 million. In Brazil, search advertising was accounted for nine percent of digital advertising, which would make it the fourth most important digital ad format after display (static and video) as well as social.
Digital advertising
Internet is the second most popular ad medium in Brazil, preceded only by TV. In total, digital advertising was expected to generate 5.8 billion U.S. dollars in expenditure in Brazil in 2021, which would translate into approximately 37.8 U.S. dollars of spending per internet user. In May 2020, in the midst of Covid-19 pandemic, industries investing most in digital adverting in the South American country were body care, online stores as well as universities and tertiary education.
Average monthly cost-per-click (CPC) in Google Ads search advertising in selected industries in Brazil in July 2021
(in U.S. dollars)
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Semrush. (September 8, 2021). Average monthly cost-per-click (CPC) in Google Ads search advertising in selected industries in Brazil in July 2021 (in U.S. dollars) [Graph]. In Statista. Retrieved July 07, 2022, from https://www.statista.com/statistics/1115426/brazil-search-advertising-cpc/
Semrush. "Average monthly cost-per-click (CPC) in Google Ads search advertising in selected industries in Brazil in July 2021 (in U.S. dollars)." Chart. September 8, 2021. Statista. Accessed July 07, 2022. https://www.statista.com/statistics/1115426/brazil-search-advertising-cpc/
Semrush. (2021). Average monthly cost-per-click (CPC) in Google Ads search advertising in selected industries in Brazil in July 2021 (in U.S. dollars). Statista. Statista Inc.. Accessed: July 07, 2022. https://www.statista.com/statistics/1115426/brazil-search-advertising-cpc/
Semrush. "Average Monthly Cost-per-click (Cpc) in Google Ads Search Advertising in Selected Industries in Brazil in July 2021 (in U.S. Dollars)." Statista, Statista Inc., 8 Sep 2021, https://www.statista.com/statistics/1115426/brazil-search-advertising-cpc/
Semrush, Average monthly cost-per-click (CPC) in Google Ads search advertising in selected industries in Brazil in July 2021 (in U.S. dollars) Statista, https://www.statista.com/statistics/1115426/brazil-search-advertising-cpc/ (last visited July 07, 2022)