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Brazil: GoogleAds CPC 2020, by industry

Between March 2019 and March 2020, the average monthly cost-per-click (CPC) in Google Ads search advertising for the marketing and advertising industry in Brazil amounted to 4.09 U.S. dollars and was the highest among the industries presented in the statistic.

Search advertising

Brazil is the largest search advertising market in Latin America, with a 2020 spending of nearly 2.8 billion U.S. dollars, followed by Brazil with 800 million and Argentina with under 200 million. In Brazil, search advertising was accounted for 18 percent of digital advertising, which would make it the third most important digital ad format after online video and display ads.

Digital advertising

Internet is the second most popular ad medium in Brazil, preceded only by TV. In total, digital advertising was expected to generate 5.2 billion U.S. dollars in expenditure in Brazil in 2020, which would translate into approximately 40.38 U.S. dollars of spending per internet user. In May 2020, in the midst of Covid-19 pandemic, industries investing most in digital adverting in the South American country were body care, online stores as well as universities and tertiary education.

Average monthly cost-per-click (CPC) in Google Ads search advertising in selected industries in Brazil between March 2019 and March 2020

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Release date

May 2020



Survey time period

March 2019 to March 2020

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Statistics on "Advertising in Brazil"

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