Brazil: GoogleAds CPC 2023, by industry

In May 2023, the average monthly cost-per-click (CPC) in Google Ads search advertising in Brazil for the marketing and advertising industry amounted to 4.22 U.S. dollars. The internet and telecom industry ranked second at 1.66 dollars.

Search advertising

Brazil was Latin America's largest search advertising market in 2022, with an estimated 2.2-billion-dollar expenditure. That year, search advertising accounted for 5.8 percent of digital advertising in Brazil, making it the third most important digital ad format after display (static and video) and social. Video followed closely, with 5.7 percent, and audio held a share of less than half percent.

Digital advertising

In 2022, digital advertising spending in Brazil grew by over seven percent to 32.4 billion Brazilian reals. Retail accounted for almost one-quarter (24 percent) of Brazil's online ad spend that year. Services and media followed with a combined share of 30 percent.