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Coronavirus impact on online purchases in China 2020, by age group

Online purchases surged during the coronavirus (COVID-19) pandemic in China. According to a survey on Chinese online shopping behavior conducted by Rakuten Insight in May 2020, about 61 percent of the respondents aged between 25 and 34 years said that they had shopped more online during the pandemic. The most commonly purchased items were food and groceries and personal hygiene products such as toilet paper and masks.

Share of respondents who changed their online purchase behavior during the coronavirus (COVID-19) pandemic in China as of May 30, 2020, by age group

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In cooperation with
Rakuten Insight
Release date

June 2020



Survey time period

May 7 to 30, 2020

Number of respondents

1,508 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original survey question:
How did your online purchase behavior change during the COVID-19 pandemic?

Figures may not add up to 100 percent due to rounding up.

The survey was conducted among 703 female and 805 male respondents.

The survey was conducted among
364 respondents aged 16 to 24 years,
578 respondents aged 25 to 34 years,
338 respondents aged 35 to 44 years,
153 respondents aged 45 to 54 years and
75 respondents aged 55 years and older.

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