Support for HBO Max's withdrawal of 'Gone With The Wind' due to offensive content in the U.S. by ethnicity 2020

HBO Max’s decision to temporarily withdraw 'Gone With the Wind' due to its negative racial stereotypes was not popular with American adults, with 52 percent of adults surveyed opposed to the removal of the movie. However, when looking at support among ethnic groups, 45 percent of African Americans supported the choice. Despite criticisms of the depictions of Black Americans in the film, 60 percent White adults opposed the action.

Level of support for HBO Max removing ‘Gone With the Wind’ due to its racial depictions in the United States as of June 2020, by ethnicity

Characteristic	All adults	White	Hispanic	African American	Other
Strongly support	13%	11%	20%	26%	17%
Somewhat support	16%	15%	22%	19%	24%
Somewhat oppose	15%	15%	15%	16%	17%
Strongly oppose	38%	45%	25%	12%	18%
Don't know/ No opinion	17%	14%	18%	27%	24%

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Release date

June 2020

More information

Region

United States

Survey time period

June 11 to 13, 2020

Number of respondents

2,200 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Question: As you may know, HBO Max has temporarily removed ’Gone With The Wind’ from it’s streaming platform. HBO Max announced ’Gone With the Wind’ will eventually return to the platform with a discussion of its historical context and a denouncement of those very depictions of black Americans and slavery. Based on what you know now, do you support or oppose HBO Max’s choice to temporarily remove ’Gone With the Wind’?

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