Anime streaming market size Japan 2012-2021

The sales revenue of the animation video streaming market in Japan amounted to more than 154 billion Japanese yen in 2021. It increased by more than 61 billion yen compared to the previous year.

Relevance of streaming for the anime market

Due to its strong performance and further growth potential, domestic anime streaming has become an increasingly important segment of the anime industry in recent years. The competition between major streaming services has spurred on the Japanese video streaming market and created additional demand for animated content. As a result of its increasing popularity, anime streaming surpassed the animation videogram market in 2018 and the television animation broadcasting market in 2020. Broadcasting being overtaken by streaming is particularly noteworthy, as television broadcasting has been considered a pillar of the anime industry for many decades.

The Japanese video streaming market

The Japanese video streaming market took up pace in the latter half of the 2010s. This is reflected by the size of the on-demand video streaming market in Japan as well as by the share of people who use SVOD services, which both showed a clear increase during this period. One major factor for this development was the entry of Netflix and Amazon Prime Video into the Japanese market in 2015, followed by other competitors, such as DAZN in 2016 and Disney in 2019. In 2020 and 2021, the market was further boosted by the additional demand for home entertainment caused by the COVID-19 pandemic and related countermeasures.