Brazil: share of sustainable care products consumption 2019, by type

Hair care products were amongst the most commonly purchased sustainable personal care articles by Brazilians in 2019, according to a survey. When asked about their purchase of sustainable, organic, natural, or vegan personal care products, nearly 30 percent of respondents said they purchased shampoos with such specifications. Natural, organic make-up was purchased by 12.6 of Brazilians surveyed.
That same year, more than half of Brazilians were interested in natural beauty products, according to a different survey.

Most consumed sustainable personal care products in Brazil in 2019

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Release date

October 2019



Survey time period


Supplementary notes

The source does not specify the date and type of survey, as well as the number and age of the respondents.
The original question posed was "Which products do you usually buy that are natural, vegan, organic, sustainable?".

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Statistics on "Cosmetics industry in Brazil"

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