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Latin America: ad spend decrease 2020, by medium

According to July 2020 projections, advertising spending in Latin America is going to decrease by 13.5 percent in 2020. Cinema is the medium expected to suffer the largest drop, with over 50 percent, whereas the internet will get by with a decrease of 2.5 percent only. The development is likely to be a consequence of the coronavirus (COVID-19) pandemic.

Change in advertising spending in Latin America in 2020, by medium

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Source

In cooperation with
Zenith
Release date

July 2020

Region

Central and South America

Survey time period

July 2020

Special properties

forecast

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Statistics on "Coronavirus: impact on internet and media in Latin America"

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