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Estimated ad spending change due to coronavirus worldwide in 2020, by category

Estimated change in advertising spending in response to coronavirus worldwide in 2020, by category

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Sources

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Release date

May 2020

Region

Worldwide

Survey time period

H1 2020

Supplementary notes

Study is based on media spend data from companies across 96 markets worldwide and earnings releases from key media owners during the first three months of 2020.

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Statistics on " Coronavirus: impact on the advertising and marketing industry worldwide "

Statistics on Coronavirus: impact on the advertising and marketing industry worldwide

Overview

4

Marketing strategies

8

Digital metrics

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Consumer perspective

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