In 2019, approximately 84 percent of surveyed over-the-top (OTT) application users opted for the comedy genre. In comparison, users preferred consuming media of the drama and action genre almost equitably with approximately 60 percent of the users opting for the aforementioned genres.
Preferred content on online media platforms in India in 2019, by genre
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KPMG. (September 5, 2019). Preferred content on online media platforms in India in 2019, by genre [Graph]. In Statista. Retrieved October 09, 2024, from https://www.statista.com/statistics/1132381/india-preferred-online-media-platforms-by-genre/
KPMG. "Preferred content on online media platforms in India in 2019, by genre." Chart. September 5, 2019. Statista. Accessed October 09, 2024. https://www.statista.com/statistics/1132381/india-preferred-online-media-platforms-by-genre/
KPMG. (2019). Preferred content on online media platforms in India in 2019, by genre. Statista. Statista Inc.. Accessed: October 09, 2024. https://www.statista.com/statistics/1132381/india-preferred-online-media-platforms-by-genre/
KPMG. "Preferred Content on Online Media Platforms in India in 2019, by Genre." Statista, Statista Inc., 5 Sep 2019, https://www.statista.com/statistics/1132381/india-preferred-online-media-platforms-by-genre/
KPMG, Preferred content on online media platforms in India in 2019, by genre Statista, https://www.statista.com/statistics/1132381/india-preferred-online-media-platforms-by-genre/ (last visited October 09, 2024)
Preferred content on online media platforms in India in 2019, by genre [Graph], KPMG, September 5, 2019. [Online]. Available: https://www.statista.com/statistics/1132381/india-preferred-online-media-platforms-by-genre/