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Role of the media in reinforcing stereotypes in the U.S. 2020

A recent survey found that 58 percent of American TV content viewers feel that the media, regarding both news and entertainment, reinforces harmful stereotypes about diverse people in the United States. An even greater proportion felt that the media has a responsibility to undermine these stereotypes, with 68 percent of respondents reporting that it is important for the media to represent the diversity in American communities.

Impact of TV content on perpetuating stereotypes in the United States as of March 2020

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Release date

July 2020


United States

Survey time period

March 2020

Number of respondents

2,000 respondents

Age group

18 years and older

Special properties

among TV content viewers

Method of interview

Online survey

Supplementary notes

Question: Does the media (including both news and entertainment) play a very big role in reinforcing stereotypes about diverse people and communities in the U.S.?
Question: Is it important that the media represent diverse people and communities in ways that bust stereotypes?

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