Premium
Premium statistics

Industry-specific and extensively researched technical data (partially from exclusive partnerships).

A paid subscription is required for full access.

Brazil: average paid circulation of selected newspapers as of 2017

Average paid circulation of selected newspapers in Brazil as of June 2017

Brazil: average paid circulation of selected newspapers as of 2017 The statistic presents the average paid circulation of 11 Brazilian newspapers as of June 2017. "O Globo", based in Rio de Janeiro and published by Grupo Globo, was ranked second with an average paid circulation of 241.16 thousand.
Leading newspapers in Brazil – additional information

Among the Brazilian newspapers monitored by the source, “Folha de S. Paulo” is the leading newspaper in terms of average paid circulation. “O Globo”, Rio de Janeiro’s main newspaper, is ranked second in average paid circulation. At third place is the tabloid “Super Notícia", a newspaper sold at a low price which mainly offers news content about sports, politics and celebrities. "Folha de S. Paulo" and “Estado de S. Paulo”, the two major newspapers published in the city of São Paulo, have the first and fourth largest circulation respectively among the newspapers surveyed by the source. Print paid copies of newspapers still accounts for the majority of medium’s circulation in Brazil. In 2015, more than eight million daily print newspapers (paid) were distributed in Brazil, against only 300 thousand of digital newspapers that year. However, the average circulation of daily print newspapers is forecast to remain the same for the coming years, while digital newspaper circulation is projected to increase to 2.2 million units by 2020.

Whether digital or print, newspapers still have an important role in the media landscape in Brazil. The newspaper market in Brazil was expected to grow at a four percent rate annually between 2013 and 2017. In comparison, newspaper markets in the United Kingdom, Germany, the U.S. and Italy, mature media markets, were forecast to shrink during the same time frame. Even though the share of newspapers in the total advertising expenditure in Brazil slightly declined since 2008, newspapers remained the third most important medium for Brazilian advertisers in 2016. Newspaper advertising made up 11.7 percent of Brazilian total media ad spend in 2016, only behind free and pay TV advertising. Pay TV held about 12.6 percent of the share, and online display accounted for 3.5 percent of the total media ad spending in the country.
Show more

Average paid circulation of selected newspapers in Brazil as of June 2017

Circulation
--
--
--
--
--
--
--
--
--
--
Circulation
--
--
--
--
--
--
--
--
--
--
Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1.5m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $49 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$588 / Year

Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1.5m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $49 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$588 / Year

Download Settings Share
Download started
Please be patient - this may take a moment
The statistic presents the average paid circulation of 11 Brazilian newspapers as of June 2017. "O Globo", based in Rio de Janeiro and published by Grupo Globo, was ranked second with an average paid circulation of 241.16 thousand.
Leading newspapers in Brazil – additional information

Among the Brazilian newspapers monitored by the source, “Folha de S. Paulo” is the leading newspaper in terms of average paid circulation. “O Globo”, Rio de Janeiro’s main newspaper, is ranked second in average paid circulation. At third place is the tabloid “Super Notícia", a newspaper sold at a low price which mainly offers news content about sports, politics and celebrities. "Folha de S. Paulo" and “Estado de S. Paulo”, the two major newspapers published in the city of São Paulo, have the first and fourth largest circulation respectively among the newspapers surveyed by the source. Print paid copies of newspapers still accounts for the majority of medium’s circulation in Brazil. In 2015, more than eight million daily print newspapers (paid) were distributed in Brazil, against only 300 thousand of digital newspapers that year. However, the average circulation of daily print newspapers is forecast to remain the same for the coming years, while digital newspaper circulation is projected to increase to 2.2 million units by 2020.

Whether digital or print, newspapers still have an important role in the media landscape in Brazil. The newspaper market in Brazil was expected to grow at a four percent rate annually between 2013 and 2017. In comparison, newspaper markets in the United Kingdom, Germany, the U.S. and Italy, mature media markets, were forecast to shrink during the same time frame. Even though the share of newspapers in the total advertising expenditure in Brazil slightly declined since 2008, newspapers remained the third most important medium for Brazilian advertisers in 2016. Newspaper advertising made up 11.7 percent of Brazilian total media ad spend in 2016, only behind free and pay TV advertising. Pay TV held about 12.6 percent of the share, and online display accounted for 3.5 percent of the total media ad spending in the country.
Show more
Statista Accounts: Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Leading companies trust Statista:
paypalgoogleadobepgsamsungtelekom
Related Studies: Available to Download in PDF or PPTX Format
Media in Brazil
Media in Brazil

All Information
in one Presentation

Media in Brazil

Everything On "Media in Brazil" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

Statista has been my savior on several occasions. The site is easy to maneuver and the data is in a format that can go right into a report or presentation.
Marlene Greenfield

Marlene Greenfield
Vice President, Hearst Magazines

Statistics on "Media in Brazil"
  • Industry overview
  • TV
  • Radio
  • Newspapers
The most important statistics
  • Magazines
  • Internet
  • News
  • Advertising
Discover Statista
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Learn more about how Statista can support your business.
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.