Brazil: average paid circulation of selected newspapers as of 2017
Average paid circulation of selected newspapers in Brazil as of June 2017
The statistic presents the average paid circulation of 11 Brazilian newspapers as of June 2017. "O Globo", based in Rio de Janeiro and published by Grupo Globo, was ranked second with an average paid circulation of 241.16 thousand.
Leading newspapers in Brazil – additional information
Among the Brazilian newspapers monitored by the source, “Folha de S. Paulo” is the leading newspaper in terms of average paid circulation. “O Globo”, Rio de Janeiro’s main newspaper, is ranked second in average paid circulation. At third place is the tabloid “Super Notícia", a newspaper sold at a low price which mainly offers news content about sports, politics and celebrities. "Folha de S. Paulo" and “Estado de S. Paulo”, the two major newspapers published in the city of São Paulo, have the first and fourth largest circulation respectively among the newspapers surveyed by the source. Print paid copies of newspapers still accounts for the majority of medium’s circulation in Brazil. In 2015, more than eight million daily print newspapers (paid) were distributed in Brazil, against only 300 thousand of digital newspapers that year. However, the average circulation of daily print newspapers is forecast to remain the same for the coming years, while digital newspaper circulation is projected to increase to 2.2 million units by 2020.
Whether digital or print, newspapers still have an important role in the media landscape in Brazil. The newspaper market in Brazil was expected to grow at a four percent rate annually between 2013 and 2017. In comparison, newspaper markets in the United Kingdom, Germany, the U.S. and Italy, mature media markets, were forecast to shrink during the same time frame. Even though the share of newspapers in the total advertising expenditure in Brazil slightly declined since 2008, newspapers remained the third most important medium for Brazilian advertisers in 2016. Newspaper advertising made up 11.7 percent of Brazilian total media ad spend in 2016, only behind free and pay TV advertising. Pay TV held about 12.6 percent of the share, and online display accounted for 3.5 percent of the total media ad spending in the country.
Average paid circulation of selected newspapers in Brazil as of June 2017
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Statistics on "Media in Brazil"
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