Brazil: paid circulation of selected newspapers 2019

In 2019, Folha de S. Paulo, published by Grupo Folha, had the largest circulation among Brazilian newspapers with a monthly average of 328.44 thousand. It was closely followed by O Globo, published by Grupo Globo with a circulation of 323.17 thousand.

 

From newsstands to the web

Folha’s overall circulation was boosted by its performance online: the digital subscribership amounted to over 236 thousand in 2019, again beating O Globo and O Estado de S. Paulo, also known as Estadão. Considering the circulation of print newspapers in Brazil, however, Folha ranks third while its competitors have the upper hand.

 

New environment, new brands

Whereas the circulation of newspapers in the South American country has been decreasing throughout recent years, other news brands emerge on the internet. And the leading titles within the online segment in Brazil are directly linked to the aforementioned newspapers — UOL belongs to Folha, while Globo owns Globo News and G1.