Leading newspapers in Brazil by total paid circulation 2021

In December 2021, O Globo – part of the media conglomerate Grupo Globo – had the largest circulation among newspapers in Brazil, with more than 373 thousand. Folha de S. Paulo and O Estado de S. Paulo followed, with about 366 thousand and 225 thousand, respectively.

From news stands to the web

O Globo's overall circulation was boosted by its performance online: the digital subscribership amounted to almost 306 thousand in December 2021, beating Folha and O Estado de S. Paulo, also known as Estadão. Considering the circulation of print newspapers in Brazil, however, O Globo ranked third while Super Notícia and Estadão had the upper hand.

New environment, new brands

Whereas the circulation of newspapers in Brazil has been decreasing since 2013, other news brands emerge on the internet. And the leading titles within the online segment in Brazil are directly linked to the aforementioned newspapers — Globo runs GloboNews, while UOL belongs to Folha.