In 2018, the total direct spending of exhibitions worldwide reached 136.9 billion U.S dollars, with North America accounting for 43.6 percent of that amount. Europe was the second largest region in terms of exhibition spending, with a 34.1 percent share of the total. The figures included expenses of both exhibitors and visitors, and all spending related to production and attendance of exhibitions.
Distribution of direct spending of exhibitions worldwide in 2018, by region
The source supplied the following definitions:
"For the purposes of this study, an exhibition, show, or fair is an event in which products, services, or information are displayed and disseminated. Exhibitions differ from “conference”, “conventions” or “seminars”, or other business and consumer events. Exhibitions exclude flea markets and street markets."
"Exhibitions direct spending represents spending directly incurred in
the planning and production of exhibitions, travel to exhibitions, and
accompanying exhibitions-related activities. As a basic description this
includes spending by participants to attend the exhibition (e.g. travel
and registration), organiser-paid travel, spending by exhibitors (e.g.
sponsorships, exhibit production, off-site events), spending by
exhibition organisers and hosts, and certain other exhibitions-related
spending. "
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UFI. (June 1, 2020). Distribution of direct spending of exhibitions worldwide in 2018, by region [Graph]. In Statista. Retrieved December 10, 2024, from https://www.statista.com/statistics/1149266/share-of-direct-spending-exhibitions-worldwide-region/
UFI. "Distribution of direct spending of exhibitions worldwide in 2018, by region ." Chart. June 1, 2020. Statista. Accessed December 10, 2024. https://www.statista.com/statistics/1149266/share-of-direct-spending-exhibitions-worldwide-region/
UFI. (2020). Distribution of direct spending of exhibitions worldwide in 2018, by region . Statista. Statista Inc.. Accessed: December 10, 2024. https://www.statista.com/statistics/1149266/share-of-direct-spending-exhibitions-worldwide-region/
UFI. "Distribution of Direct Spending of Exhibitions Worldwide in 2018, by Region ." Statista, Statista Inc., 1 Jun 2020, https://www.statista.com/statistics/1149266/share-of-direct-spending-exhibitions-worldwide-region/
UFI, Distribution of direct spending of exhibitions worldwide in 2018, by region Statista, https://www.statista.com/statistics/1149266/share-of-direct-spending-exhibitions-worldwide-region/ (last visited December 10, 2024)
Distribution of direct spending of exhibitions worldwide in 2018, by region [Graph], UFI, June 1, 2020. [Online]. Available: https://www.statista.com/statistics/1149266/share-of-direct-spending-exhibitions-worldwide-region/