In 2021, the revenue of the yoga apparel market was estimated to be worth around 22.7 billion U.S. dollars worldwide. This figure is forecast to increase to approximately 40 billion U.S. dollars by 2028, at a CAGR of 8.4 percent.
Sports & the sportswear market
In comparison to other sportswear, which may sit loosely, yoga wear is designed to provide maximum breathability and flexibility for the consumer. Articles of yoga wear include bras, tank tops, and leggings. Many sports saw an increase in usage in recent years due to a rise in health conscious consumers, and yoga is no exception. In 2020, an approximated 55 million Americans practiced yoga.The popularity of yoga as a sport has increased as it encourages flexibility and mediation, while also offering low-impact strengthening. Yoga wear, especially leggings, is also an important part of athleisure as well. When asked what is most important when purchasing sporting goods, including sportswear, over half of Americans answered with comfort.
Leading activewear brands
Lululemon, a Canadian sportswear brand, first began by offering yoga wear. In recent years, however, lululemon has branched out to other forms of activewear. Along with the rise of the fitness conscious consumer, the net revenue of lululemon also increased dramatically over the last decade. While lululemon is a popular brand for yoga wear, it is by no means the leading brand. By net sales, Nike, Adidas and Under Armour are the biggest athletic apparel companies worldwide.
Value of the yoga wear market worldwide from 2020 to 2028
(in million U.S. dollars)
For the Statista estimate an exponential development of the values between 2021 and 2028 was assumed to estimate the annual values. The values for 2021 and 2028 were provided by the source. The values for 2020 were also taken from the source, but not used in the calculation.
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Statista. (March 28, 2022). Value of the yoga wear market worldwide from 2020 to 2028 (in million U.S. dollars) [Graph]. In Statista. Retrieved December 13, 2024, from https://www.statista.com/statistics/1227325/revenue-of-the-yoga-apparel-market-worldwide/
Statista. "Value of the yoga wear market worldwide from 2020 to 2028 (in million U.S. dollars)." Chart. March 28, 2022. Statista. Accessed December 13, 2024. https://www.statista.com/statistics/1227325/revenue-of-the-yoga-apparel-market-worldwide/
Statista. (2022). Value of the yoga wear market worldwide from 2020 to 2028 (in million U.S. dollars). Statista. Statista Inc.. Accessed: December 13, 2024. https://www.statista.com/statistics/1227325/revenue-of-the-yoga-apparel-market-worldwide/
Statista. "Value of The Yoga Wear Market Worldwide from 2020 to 2028 (in Million U.S. Dollars)." Statista, Statista Inc., 28 Mar 2022, https://www.statista.com/statistics/1227325/revenue-of-the-yoga-apparel-market-worldwide/
Statista, Value of the yoga wear market worldwide from 2020 to 2028 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1227325/revenue-of-the-yoga-apparel-market-worldwide/ (last visited December 13, 2024)
Value of the yoga wear market worldwide from 2020 to 2028 (in million U.S. dollars) [Graph], Statista, March 28, 2022. [Online]. Available: https://www.statista.com/statistics/1227325/revenue-of-the-yoga-apparel-market-worldwide/