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Mexico: weekly share of music app installs during COVID-19, by type

Mexico reported its first case of COVID-19 at the end of February 2020. At the end of March, a national state of emergency was declared, which led to wide-spread restrictions in movement and activities. Confined in their homes, many had to find ways to pass the time, resorting to various forms of entertainment such as music. Between February 25 and June 22, the week between April 14 to 20 registered the highest share of both organic (6.52 percent) and non-organic (8.65 percent) music app installations in the North American country.

Weekly percentage of music app installs in Mexico during the coronavirus (COVID-19) outbreak from February to June 2020, by install type

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Source

Release date

June 2020

Region

Mexico

Survey time period

February 25 to June 22, 2020

Supplementary notes

Sample included a total of 6.3 billion organic installs and 3.7 billion non-organic installs. The metric was normalized by dividing the weekly share of installs by the overall number of installs throughout the examined time frame. Therefore the source clarifies that the overall period adds up to 100 percent, with each week representing the share out of the total.

According to the source organic installs are those not attributed to a media source, while non-organic installs (NOI) are attributed to a media source. More information is available here.

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