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Brand awareness of selected brands of meat substitutes US 2020

MorningStar was the most recognizable brand of plant-based meat in the United States, with 80 percent brand awareness among plant-based food buyers. Beyond Meat followed in second place, with 75 percent brand awareness among plant-based food buyers.

Brand awareness of selected leading plant-based meat brands among consumers in the United States as of 2020*

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Sources

Release date

September 2020

Region

United States

Survey time period

2020

Supplementary notes

*20+ brands evaluated among shoppers who buy some plant-based.

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Statistics on "Meat substitutes market in the U.S."

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