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Lack of identity representation in ads impacting consumer brand perception U.S. 2020

According to a study conducted in may 2019 on the impact of diversity representation in advertising, 40 percent of Hispanic respondents stated that they have stopped supporting a brand because their advertising did not represent their identity. At the same time, 58 percent of respondents identifying as LGBTQ+ said they ended supporting a brand because its advertising did not represent their community.

Share of consumers who have stopped supporting a brand due to lack of representation of their identity in brand advertising in United States as of May 2019

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Sources

Release date

September 2019

Region

United States

Survey time period

May 16 to 22, 2019

Number of respondents

1,012 respondents

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Statistics on "Inclusion and diversity in advertising in the U.S."

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